ART DIRECTION

Individual and collaborative projects from Intro to Advertising, Spring 2017

Mount elephant snake wine

Neon signs, John Carpenter, and a sense of other-worldliness combine to appeal to foreigners looking for something exciting.

xoco mexican cantina

Poster mock-up for a Mexican cantina in Hong Kong's Mid-levels. Collaboration with illustrator John David Dela Peri.   

Moon shoes

Campaign for a faux rebranding/relaunch of the classic 90s footwear. Combines print, social, TV, and an event to further drive engagement.